Capital Home Mortgage Privacy Policy


Effective Date: March 6, 2024

This Privacy Policy describes how Capital Home Mortgage processes information collected on our websites and applications (including mobile) or through your online interactions with us (collectively, our "Services").

In some circumstances, we may provide you with additional or supplemental privacy notices to the extent they apply to you because of the products and services you obtain from us or different laws that may apply to you. Some states may provide additional privacy rights. Please refer to the Additional Information Regarding Your State Privacy Rights section to learn more.

By using any of our Services, you acknowledge the privacy practices we describe in this Capital Home Mortgage Privacy Policy. You also acknowledge that you have read this policy and other policies described.

Information We Collect

Information You Provide

We collect information you provide to us. For example, we collect information from you when you create a Capital account, fill out a form or otherwise submit content through our Services, are referred to us via one of our third-party professional partner relationships, make a purchase, communicate with us via third-party platforms, participate in a contest, promotion or survey, request customer support or information about our Services, or otherwise communicate with us.

The specific information we collect depends on the context in which you provide it, and could include:

• Name

• Email address

• Postal address

• Phone number

• Social security number

• Location and approximate value of your property

• Vehicle information, such as make, model, VIN and vehicle features

• Age and/or date of birth

• Demographic information, such as race, ethnicity and gender gathered pursuant to federal requirements

• Related loan products or services you have used in the past

• Financial information, such as income, assets and net worth

• Home ownership status and employment status

• Insurance information

• Other profile data, including your interests and preferences

• Any other information you choose to provide

Information We Automatically Collect

We automatically collect certain information about your interactions with us or our Services, including:

Transactional Information: When you make a purchase or complete a transaction, we collect information about the transaction, such as product or service details, financial details and the date and location of the transaction.

Device and Usage Information: We collect information about how you access our Services, including data about the device and network you use, such as hardware model, operating system version, mobile network, IP address, unique device identifiers and device regional and language settings, browser type, and app version. We also collect information about your activity on our Services, such as access times, pages viewed, links clicked, products and services considered, and the page you visited before navigating to our Services.

Your Content:  As you allow through your device or application, we may collect information and content stored on your device, such as photos.

Location Information: In accordance with your device permissions, we may collect information about the precise location of your device. You may stop the collection of precise location information at any time (see the Your Choices section below for details).

Information Collected by Cookies and Similar Tracking Technologies: We (and those who perform work for us) use tracking technologies, such as cookies and web beacons, to collect information about your interactions with the Services.

Cookies are small data files stored on your hard drive or in device memory that help us improve our Services and your experience, see which areas and features of our Services are popular and which emails and advertisements you view, authenticate users, reconstruct or observe activity relating to a session or by a user for troubleshooting, issue resolution, and other purposes, and count visits to our websites.

Web beacons (also known as "pixel tags" or "clear GIFs") are electronic images that we use on our Services and in our emails to help deliver cookies, count visits, and understand usage and campaign effectiveness. In our mobile apps, we may also use technologies that are not browser-based like cookies.

For example, our apps may include software development kits (known as SDKs) which are code that sends information about your use to a server. These SDKs allow us to track our conversions, bring you advertising both on and off the Service, and provide you additional functionality. For more information about these tracking technologies and how to disable them, see the Advertising and Analytics section below.

Information We Collect From Other Sources

We obtain information from third-party sources in certain situations. For example, we may collect information about you from identity or other verification services, credit bureaus (including your credit report), advertising networks, mailing list providers, service providers and data brokers. Our Services also may allow or require you to integrate or connect your Rocket account with third-party services through service providers (such as Plaid).

The information we receive from such third parties varies depending on the information made available by those entities. Examples of the types of information we receive include financial account information, information about account balance, information about credit accounts, information about loan accounts, information about investment accounts, identifiers and information about account owners, information about account transactions and employment information.

Additionally, if you create or log into your Rocket account through a third-party platform, such as Facebook or Google, we'll have access to certain information from that platform, such as your name, birthday, and profile picture, in accordance with the authorization procedures determined by such platform.

Information We Derive

We may derive information or draw inferences about you based on the information we collect. For example, we may make inferences about your location based on your IP address or city or postal code or infer that you are looking to purchase certain products based on information you provide to us and your browsing behavior and past purchases.

Plaid Technologies

In some instances Capital enables you to use Plaid Technologies, Inc. to gather data from financial institutions. By using the Services, you acknowledge and agree that your information will be processed in accordance with the Plaid Privacy Policy and you grant Capital and Plaid the same rights, power and authority as specified therein.

How We Use Your Information

We use the information we collect to provide our Services to you.

Other Reasons to Collect Information

We also use the information we collect to:

• Fulfill or deliver the services you requested

• Provide, maintain, improve and develop new products, services and features, including debugging and repairing errors in our Services

• Personalize your experience with us

• Send you technical notices, security alerts, support messages and other transactional or relationship messages, including responding to your inquiries and comments

• Communicate with you about products, services, and events offered by Rocket and others and provide news and information that we think will interest you. See the Your Choices section below for information about how to opt out of these communications at any time

• Monitor and analyze trends, usage, and activities in connection with our products and services

• Personalize the advertisements you see on third-party platforms and websites. For more information, see the Advertising and Analytics section below

• Show you offers for third-party services personalized to you, based on information we have collected about you

• Facilitate contests, sweepstakes and promotions, and process and deliver entries and rewards

• Detect, investigate, and help prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity, and help protect the rights and property of Capital and others

• Comply with our legal and financial obligations

• Create de-identified, anonymized or aggregated information

• Fulfill any other purpose at your direction

How We Share Your Information

We share personal information in the following circumstances or as otherwise described in this policy.

Sharing With Affiliates

Capital also shares your information with our Affiliates. For example, we share, or may share, your information:

• With Affiliates that act as vendors, service providers and consultants that access personal information to perform services for us, such as companies that assist us with call center/directory services

• With Affiliates for their own services and marketing purposes

• With Affiliates for regulatory reporting purposes and capturing performance metrics

• With Affiliates if we believe (1) that your actions are inconsistent with our user agreements or policies, (2) that you have violated the law, or (3) it's necessary to protect the rights, property and safety of Capital, our users, the public or others

• In connection with, or during negotiations concerning, any merger, sale of company assets, financing or acquisition of all or a portion of our business by another company

• With Affiliates with your consent or at your direction

We also share aggregated or de-identified information that cannot reasonably be used to identify you.

How We Share Your Information

We share personal information in the following circumstances or as otherwise described in this policy.

Sharing With Affiliates

Capital also shares your information with our Affiliates. For example, we share, or may share, your information:

• With Affiliates that act as vendors, service providers and consultants that access personal information to perform services for us, such as companies that assist us with call center/directory services

• With Affiliates for their own services and marketing purposes

• With Affiliates for regulatory reporting purposes and capturing performance metrics

• With Affiliates if we believe (1) that your actions are inconsistent with our user agreements or policies, (2) that you have violated the law, or (3) it's necessary to protect the rights, property and safety of Capital, our users, the public or others

• In connection with, or during negotiations concerning, any merger, sale of company assets, financing or acquisition of all or a portion of our business by another company

• With Affiliates with your consent or at your direction

We also share aggregated or de-identified information that cannot reasonably be used to identify you.

Sharing With Other Third Parties

Capital shares your information with non-affiliated third parties in the following circumstances:

• We share personal information with vendors, service providers and consultants that access personal information to perform services for us, such as companies that assist us with web hosting, shipping and delivery, payment processing, fraud prevention, customer service, data analytics, property title and appraisal services, technical support, marketing and advertising.

• If you submit a product review or post content in another public area of our Services, we share this information publicly on our Services.

• If you choose to use integrations we offer on our Services, such as sharing your location through our Google Maps integration, we may share certain information with the integration partners.

• We share personal information with third parties for their own services and marketing purposes, analytics, and in some cases to jointly market and provide products and services with third parties.

• When you request information about services offered by other companies, we may disclose information about you to those companies so that we or they can notify you of, and determine if you qualify for, products or services.

• We may disclose personal information if we believe that disclosure is in accordance with, or required by, any applicable law or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements.

• We may share personal information if we believe (1) that your actions are inconsistent with our user agreements or policies, (2) that you have violated the law, or (3) it's necessary to protect the rights, property and safety of Rocket, our users, the public, or others.

We share personal information with our lawyers and other professional advisors where necessary to obtain advice or otherwise protect and manage our business interests.

• We may share personal information in connection with, or during negotiations concerning, any merger, sale of company assets, financing or acquisition of all or a portion of our business by another company.

• We share personal information with your consent or at your direction, including but not limited to through third-party integrations you choose to enable.

• We also share aggregated or de-identified information that cannot reasonably be used to identify you.

• If you have opted-in to a SMS short code offers program, your opt-in data and consent to the offers program will not be shared with any third parties. If you separately provided your consent to be contacted (outside of a SMS short code offers program), that information may be shared.

Advertising and Analytics

Web and Mobile Apps

We share personal information to allow others to provide analytics services and serve advertisements across the web and in mobile apps. These entities may use cookies, web beacons, device identifiers and other technologies to collect information about your use of our Services and other websites and applications, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in mobile apps, links clicked and conversion information.

This information may be used by Rocket and others to, among other things, analyze and track data, reconstruct or observe activity relating to a session, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Services and other websites, and better understand your online activity.

For more information about interest-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please visit www.aboutads.info/choices. Your device may also include a feature ("Limit Ad Tracking" on iOS or "Opt Out of Interest-Based Ads" or "Opt Out of Ads Personalization" on Android) that allows you to opt out of having certain information collected through mobile apps used for behavioral advertising purposes. Certain state privacy laws also provide their residents with rights relating to submitting a direct opt-out for the sharing of personal information for purposes of cross-contextual, or interest-based, advertising. For more information, please see the Additional Information Regarding Your State Privacy Rights section below.

Third Parties

We also share personal information to work with third parties to serve ads to you as part of customized campaigns on third-party platforms (such as Facebook). As part of these ad campaigns, we or the third-party platforms may convert information about you, such as your email address or phone number, into a unique value that can be matched with a user account on these platforms to allow us to learn about your interests and serve you advertising that is customized to your interests. Note that third-party platforms may offer you choices about whether you see these types of customized ads.

Children's Privacy

Capital products are not intended for children. We don't direct our Services to children under 16, or knowingly attempt to solicit or receive information from children.

Your Choices

Location Information

When you first launch any of our mobile apps that collect precise location information, or when you visit portions of our Services that collect precise location information, you'll be asked to consent to the collection of this information. If you initially consent to our collection of such location information, you can subsequently stop the collection of this information at any time by changing the preferences on your mobile device. It is important to note that some Services may not function without precise location information. You may also stop a mobile app's collection of location information by following the standard uninstall process to remove the app from your device.

Do Not Track Signals

You may be using an Internet browser that can communicate your privacy preferences to the website, including requests not to track your usage and browsing history. Our websites are configured to recognize those browser signals. If we recognize one of these signals – which may be referred to or are labeled by your browser as “do not track” or “opt-out preference” or “global preference” signals – we give you the option of submitting a request to opt-out of sale/sharing.

Changes To This Policy


We may change this Capital Home Mortgage Privacy Policy from time to time. If we make changes, we'll notify you by revising the date at the top of this policy and, in some cases, we may provide you with additional notice, such as adding a statement to our website or sending you a notification. We encourage you to review this policy regularly to stay informed about our information practices and the choices available to you.

Office

3310 W Big Beaver Rd Suite 250 Troy, MI 48084

Call

248-940-7500

Fax

248-940-7525

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